MohammadReza Erfani
As a Marketing manager, I lead marketing by connecting creativity with strategy, making sure both work together to drive results. From building brands to managing hands-on campaigns, I help businesses stand out and grow across the most important channels. My focus is on consistency and measurable impact, balancing creative ideas with practical execution to deliver real outcomes.
.: My Services
Marketing Strategy & Positioning
- Market, customer, and competitor analysis
- Defining brand positioning and core messaging
- Developing short-term and long-term marketing strategies
- Aligning marketing objectives with overall business goals
Channel Leadership & Execution Management
- Overseeing digital marketing, performance marketing, SEO, CRM, etc.
- Planning and executing integrated marketing campaigns (ATL / BTL / Digital)
- Managing agencies, vendors, and cross-functional collaboration
- Designing and optimizing the marketing funnel
Analytics & Performance Optimization
- Defining and tracking marketing KPIs (CAC, LTV, ROI, ROAS, etc.)
- Analyzing campaign and customer data to drive decisions
- Budget planning, resource allocation, and cost optimization
- Leveraging analytics tools and building executive dashboards
Brand & Customer Experience Management
- Building and evolving brand identity, voice, and tone
- Managing the end-to-end customer journey across all touchpoints
- Overseeing PR, corporate social responsibility, and employer branding
- Measuring customer satisfaction and leading retention/loyalty initiatives
.: My Clients

















.: My Experiences
(Movasagh Group)
- Developed and executed impactful marketing strategies driving business growth.
- Achieved a 4x sales increase through strategic marketing and strong sales team collaboration.
- Led a creative "journey"-themed ambient campaign significantly enhancing brand awareness and customer connection.
- Secured brand visibility as a sponsor on the popular series "Ghahveye Pedari."
- Drove digital growth through website redesign and online campaigns, resulting in a 400% sales uplift and 500% traffic surge.
- Collaborated with influencers and content creators to expand brand reach and engagement.
- Grew Bonmano's Instagram following by over 25,000 through effective social media strategies.
- Executed a nationwide branded sampling campaign for direct customer engagement.
- Enhanced in-store presence with strategic POSM design and implementation across retail locations.
- Represented the brand at 7 key coffee and food industry exhibitions.
- Secured and managed +30 strategic sponsorships across diverse events.
- Designed and executed 3 coffee-focused competitions to engage the professional community.
- Developed and launched successful go-to-market campaigns for new products.
- Championed employer branding and internal communication initiatives.