MohammadReza Erfani

MohammadReza Erfani

.: My Services

Marketing Strategy & Positioning
  • Market, customer, and competitor analysis
  • Defining brand positioning and core messaging
  • Developing short-term and long-term marketing strategies
  • Aligning marketing objectives with overall business goals
Channel Leadership & Execution Management
  • Overseeing digital marketing, performance marketing, SEO, CRM, etc.
  • Planning and executing integrated marketing campaigns (ATL / BTL / Digital)
  • Managing agencies, vendors, and cross-functional collaboration
  • Designing and optimizing the marketing funnel
Analytics & Performance Optimization
  • Defining and tracking marketing KPIs (CAC, LTV, ROI, ROAS, etc.)
  • Analyzing campaign and customer data to drive decisions
  • Budget planning, resource allocation, and cost optimization
  • Leveraging analytics tools and building executive dashboards
Brand & Customer Experience Management
  • Building and evolving brand identity, voice, and tone
  • Managing the end-to-end customer journey across all touchpoints
  • Overseeing PR, corporate social responsibility, and employer branding
  • Measuring customer satisfaction and leading retention/loyalty initiatives

.: My Clients

.: My Experiences

2010 - Now
Freelance
Marketer
2022 - 2025
Bonmano
(Movasagh Group)
CMO

- Developed and executed impactful marketing strategies driving business growth.
- Achieved a 4x sales increase through strategic marketing and strong sales team collaboration.
- Led a creative "journey"-themed ambient campaign significantly enhancing brand awareness and customer connection.
- Secured brand visibility as a sponsor on the popular series "Ghahveye Pedari."
- Drove digital growth through website redesign and online campaigns, resulting in a 400% sales uplift and 500% traffic surge.
- Collaborated with influencers and content creators to expand brand reach and engagement.
- Grew Bonmano's Instagram following by over 25,000 through effective social media strategies.
- Executed a nationwide branded sampling campaign for direct customer engagement.
- Enhanced in-store presence with strategic POSM design and implementation across retail locations.
- Represented the brand at 7 key coffee and food industry exhibitions.
- Secured and managed +30 strategic sponsorships across diverse events.
- Designed and executed 3 coffee-focused competitions to engage the professional community.
- Developed and launched successful go-to-market campaigns for new products.
- Championed employer branding and internal communication initiatives.

2021 - 2022
Apsan
Marketing Director
2018 - 2021
Persianhesab
Marketing Manager
2020 - 2021
Bijan Food Industries
Digital Marketing Supervisor
2013 - 2017
EnergyHub
Founder, Marketing Manager & Editor-in-Chief

.: My Educations

2023 - 2024
Allameh Tabataba'i University
DBA
2010 - 2013
IAU, Science And Research Branch
MSc, Renewable Energy Enginieering
2002 - 2007
IAU, Birjand
BSc, Power Engineering

.: Let’s explore how smart marketing can move your business forward